ESCADA: Stop verkoop van bont!

De detailhandel speelt een vitale rol in de bontindustrie. Samen met de andere elementen van de bontindustrie – bont’productie’ (pelsdierfokkerijen, vangst met wildklemmen), de handel in dierenvellen, de bontverwerking - is het voornamelijk de bontverkoop die een beslissende factor speelt in de winstgevendheid van de sector.

ESCADA is betrokken in verschillende onderdelen van dit proces: het design van hun eigen collecties, de productie in hun eigen fabrieken, en de exclusieve verkoop in hun eigen winkels, via het shop-in-shop principe of via concessiehouders.
Modehuis ESCADA is daarom medeverantwoordelijk voor het instandhouden van het opsluiten en het doden van pelsdieren. ESCADA's terugtrekking uit de bontindustrie kan een belangrijk signaal zijn naar de industrie in zijn geheel, een signaal dat bont niet elegant en glamoureus is. Geweld jegens dieren kan immers nooit esthetisch of mooi zijn.

Protesteer daarom tegen de verkoop van bont en contacteer ESCADA. Je kan gebruik maken van de voorbeeldbrief hieronder.

ESCADA AG
Margaretha-Ley-Ring 1
D-85609 Aschheim/München
Germany
Tel: +49 89-99440
Fax: +49 89-99441111
E-Mail: info@de.escada.com

Viona Brandt
Head of Investor Relations
Tel: +49 89-99441336
Fax: +49 89-99441650
viona.brandt@de.escada.com

Sabine Eisenreich
Head of Press Department
Tel: +49 89-99441762
Fax: +49 89-99441553
sabine.eisenreich@de.escada.com

Maak de ESCADA groep duidelijk dat je geweld tegen dieren niet steunt. Koop geen enkel product van ESCADA (inclusief de merken ESCADA, Primera, apriori, BiBa, cabita en Laurèl) vooraleer ze stoppen met de verkoop van bont en overstappen op een bontvrij beleid.

Voorbeeldbrief naar Escada:

Dear Sir/Madam,

Through this letter, I want to express my deep concern for the animals in the fur industry. By selling fur coats and/or accessories, your company actively contributes to the suffering and death of millions of animals each year. You can find more information about the dark side of the fur industry below. However, since images often say more than words, I kindly ask you to watch the following video: http://www.biteback.be/tv/?mov=12. It will show you the earnestness of the situation. 
More and more people today are becoming aware of the horrors of the animal user industries. These people refuse to buy or consume products that are the result of animal suffering. For instance, they acknowledge that we do not need animals for warm or fashionable clothing. Several clothing companies – such as Vero Moda, H&M, Mango, Zara, and Street One – have already opted for a fur-free policy. They consciously choose to sell animal-friendly alternatives.

You could follow their lead, encouraged by thousands of ethical consumers who, just like me, detest the fur industry. I sincerely hope you will find it in your heart to decide in favour of the animals.

‘Make compassion your fashion.’

Yours faithfully,

Hereby some fur facts:

Ranches:

• Minks, foxes, rabbits, and raccoon dogs are bred and killed in horrible circumstances. During their short lifetime, these innately wild animals are confined in small, barren cages.
• Commonly used killing methods include gassing, anal electrocution, poisoning, and neck braking. These methods make sure that the animals’ fur is not damaged. However, they are not 100% effective, and animals are sometimes skinned while still conscious.
• Also domestic animals such as cats and dogs are commonly used in the fur industry.

Trapping:

• Animals that live in the wild, such as raccoons, coyotes and foxes are mostly captured by leg-hold traps, causing severe pain and stress in the animals.
• Usually, the animals are caught in winter, because of the good quality of their fur, which often leads them to freeze to death.
• Sometimes, the animals chew off their leg in order to escape.
• If they somehow manage to stay alive until the trapper returns, they are usually killed by neck braking or clubbing.